What exactly is SEO?
SEO stands for search engine optimisation and it is about optimising your website so that it ranks higher in search engine results – for example, when people use a search engine like Google.
As a business, it is important that you rank as high as possible in search engine results because it means customers find your business and website before they find your competitors’ businesses and websites. There are a lot of things and adjustments that you can do to get a higher ranking in search engine results. And that’s called SEO. SEO is constantly changing because Google’s search algorithm constantly changes. It is therefore important that you stay up to date with the latest updates.
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